Cinematic editorial photograph — two figures against a curved concrete wall

KIRAYAFIMAVA

Digital Marketing · Brand Development · Content

I love turning ideas into visuals, campaigns and projects people remember.

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01

A LITTLE ABOUT ME

I work across digital marketing, brand development and creative production. I'm especially interested in the details that shape how a brand looks, feels and communicates.

My experience includes social media, content creation, photography, creative direction and event coordination. I like being involved from the first idea to the final execution, and making sure the details are right.

Digital Marketing · Brand Development · Content · Creative Direction

Kira Yafimava — black and white night portrait beneath the stone arcade

02 · SELECTED WORK

SELECTED WORK

01

DINASTY JEWELLERY

Brand Development · Social Media · Creative Direction

A hands-on role across brand development, social media, content creation and creative direction for a jewellery brand.

Working closely with the brand, I've been involved in everything from visual direction and content creation to market research and expansion into Poland.

My role combines creative work with practical execution, from planning photoshoots and styling products to communicating with suppliers, partners and external teams.

02

EXPANDING INTO THE POLISH MARKET

Supporting DINASTY JEWELLERY's expansion into Poland through audience research, local market positioning and creative brand development.

Audience research · Local market research · Brand positioning · Creative strategy · Local visual communication · Communication with brands and partners · Pop-up concepts · Storefront and display ideas · Collaboration ideas · Advertising setup

  1. RESEARCH
  2. STRATEGY
  3. CREATIVE
  4. EXECUTION
03

CREATIVE PRODUCTION

From concept and styling to the final image, I work across the full creative process behind visual content.

Photoshoots · Jewellery photography · Styling · Product presentation · Instagram content · Editing · Video · Behind the scenes

04

MARA STUDIO

Event & Project Coordination

Event planning and coordination for projects in Barcelona, working across venues, suppliers, budgets, logistics and final execution.

I coordinated event projects from the research stage through to execution, managing communication with venues, suppliers and external teams while keeping track of budgets, logistics and project requirements.

03

HOW I SEE THINGS

I'm drawn to clean visuals, subtle details and the way small elements can change the feeling of a brand.

Visual · Detail-focused · Minimal · Observant

Kira at sunset by the pool among the olive trees

04 · FROM IDEA TO EXECUTION

FROM IDEA TO EXECUTION

  1. 01

    THINK

    Research, understand the audience, define the direction.

  2. 02

    CREATE

    Develop concepts, visuals, content and brand ideas.

  3. 03

    BUILD

    Coordinate people, suppliers, assets and execution.

  4. 04

    REFINE

    Focus on the details and make sure everything feels consistent.

05 · EXPERIENCE

EXPERIENCE

  • DINASTY JEWELLERY

    Brand Development · Social Media · Creative Direction

    View case study →

  • MARA STUDIO, Barcelona

    Event & Project Coordination

    View case study →

  • SEVEN FRIDAYS · EUROTORG GROUP

    Retail & Merchandising

    Worked across customer service, wine recommendations, checkout and merchandising, gaining hands-on experience in retail and understanding how product presentation and customer behaviour influence sales.

    Customer communication · Product recommendations · Wine assortment knowledge · Merchandising · Product placement · Checkout · Daily store operations

06 · SKILLS

SKILLS

DIGITAL MARKETING

  • Social Media Management
  • Content Strategy
  • Digital Campaigns
  • Audience & Market Research
  • Brand Development

CREATIVE

  • Creative Direction
  • Photography & Video
  • Photo & Video Editing
  • Product Styling
  • Visual Identity
  • Social Media Design

PROJECTS & EVENTS

  • Event Planning
  • Project Coordination
  • Supplier & Partner Communication
  • Venue Research
  • Customer Communication
  • Merchandising

07 · TOOLS

TOOLS

DESIGN & CONTENT

  • Canva
  • Adobe Photoshop
  • Adobe Lightroom
  • CapCut
  • DaVinci Resolve
  • Figma
  • Tilda

AI & CREATIVE TOOLS

  • Higgsfield
  • Nano Banana
  • Seedream
  • Sora
  • Krea
  • Givr
  • ChatGPT
  • Claude
  • Kimi AI

MARKETING & PRODUCTIVITY

  • Meta Business Suite
  • Instagram
  • Google Ads
  • Microsoft Excel
  • Google Sheets
  • Google Workspace
  • Microsoft Office

EDUCATION

Edinburgh Napier University

BA Business Management with Finance, Top-up

Final year · 2026–2027

Geneva Business School, Barcelona

Bachelor of International Management, Digital Marketing

Final year · Expected graduation 2027

LANGUAGES

  • RussianNative
  • BelarusianNative
  • EnglishProfessional proficiency
  • SpanishB1–B2
  • PolishA2

LET'S WORK TOGETHER

Have a project, brand or idea you'd like to develop?

Kira Yafimava

Digital Marketing · Brand Development · Content

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